Dov Seidman '87, M.A. '87, founder of Los Angeles-based corporate ethics consultancy LRN and author of the bestseller HOW: Why HOW We Do Anything Means Everything ... in Business (and in Life), preaches the gospel of good corporate conduct. His ideas have been embraced by business leaders and lawmakers and championed by influential writers like The New York Times' Thomas Friedman. Seidman's years in Westwood are, in part, "how" all of that happened.