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Wharton Global Forum  - Article Details

SEO: Should You Optimize Your Web Page for Search Engines Like LeapFish?

Date Added: February 15, 2010 04:45:42 PM
Author: Bill Hartzer
Category: Search Engine Optimization

I have talked about the LeapFish search engine before, as you might recall. I am a devotee of LeapFish, especially because I believe LeapFish is one search engine that might actually have an opportunity of making it to the big-time. Further corroborating this, LeapFish continues to grow its user base.

LeapFish reported that at its ongoing growth rate and with its new partnerships, the search engine anticipates more than 20 million searches to be executed in 2010. "Through online marketing, our growing affiliate network, partnerships with strategic software vendors and our continuing organic acceptance we are acquiring our user base by generous multiples this year," said Behnam Behrouzi, president and CEO. "Our product advancements in 2009 have helped to gear the search engine for an even bigger year in 2010," he said.

In 2009 the company made essential advancements and innovations to its growing search engine including; real time search, deeper search results, personal home pages, content sharing features and proprietary Twitter and Facebook applications, that have helped the growth of LeapFish from an Alexa traffic ranking of 150,000 to 10,000 in less than one year. "We are the only search platform searching all that users care about in the new internet with over fifty providers including Google, Yelp, Twitter, Youtube, Mashable, Topsy, Wikipedia, and many others," said Bruggeman. "The innovations and data integrations from 2009 have set LeapFish apart and are clearly reflected in our Alexa traffic ranking," he said.

The company also reported developing success with its extraordinary ad model that boasts no cost per click fees. "Thousands of advertisers are securing high demand keywords that can return ROI in just a short period of time," said Bruggeman. "Over 80% of our advertisers renew their sponsorship for one year or more," he said.

LeapFish plans to release a secondary ad program to advertisers this Spring.

LeapFish is an evolved search engine that captures the traditional, multi-media and real-time Web, through a single, connected search platform for both searching and sharing content. LeapFish is a privately held corporation headquartered out of CARR America Corporate Center in Pleasanton, California.

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